TOYOTA

This was a full end to end process to plan and produce content for the Toyota booth at the Great New York State Fair.

As the videographer, I attended the event for two days at different times to capture the different crowds and different lighting. I made to sure to document as many people as possible to to ensure that I accurately portray the diverse crowds of families, veterans, and more. Customers shared so much excitement to explore all the automobile products and engage with the Toyota product specialists, capturing those moments always felt joyful for me.

Through the editing process, I worked as the assistant editor and editor. I carefully organize media depending on the style of the final video product. In this case, I made sure to mark visually pleasing car shots, clear establishing shots, and product-client interaction to position myself for successful editing.  This allowed for easy access to shots catalogued as conveying joy, family, curiosity, and satisfaction. For my final product, I was motivated to portray the family feeling I felt while filming and to showcase the joy and diversity from all the people who attended the fair.